The plant founded in Wattens Austria in order to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski patented to make his cut glass crystals has grown to produce some of the most beautiful jewelry around. It is almost incredible to think how his small and humble beginning as the son of a glass cutter has now evolved into the word Swarovski being synonymous with cut crystal.
Just look at the depth and color that the crystal in this necklace offers, available in green, blue, purple and champagne colors it sparkles and reflects the hues of the rainbow while dangling at your neck.
Swarovski is one of the world’s largest crystal suppliers to jewelry manufacturers as well as to the clothing and lighting industries. Third party manufacturers, such as Nomination, mark these products by attaching the branding label “MADE WITH SWAROVSKI ELEMENTS”, or by describing them as “made with Swarovski crystals”, or as “Crystallized™”.
It should be noted however, these manufacturers may not refer to their products as Swarovski products. Italian fashion jewelry designer Nomination has found a way to incorporate these Swarovski CRYSTALLIZED™ into their women’s and men’s jewelry lines – adding an elegant but also youthful feel. Nomination, an entirely Italian made fashion jewellery made with 18K gold, stainless steel and sterling silver offers trendy and whimsical designs, like the BUTTERFLY line. Swarovski CRYSTALLIZED™ elements and stainless steel mix to create a fun piece for young and old alike.
The ability to use these Swarovski Elements represents a new chapter in Swarovski’s history, the possibilty to have some glittering beauty at an affordable price.