As I was reading through an article about infused oils, I found their story resonating with requests that we receive to customize our leather handbags. In fact, in certain environments the business plan may be: give the client what they will pay for. My experience with several smaller realities while working in Tuscany was quite different, and in fact The Olive Oil Merchant summed it up in their post:
“It sounds like business suicide to continually deny your customers what they are asking for. But the truth is that I couldn’t sleep at night knowingly selling a product that I felt was at best, inferior and at worst, fraudulent.”
We specialize in creating handmade leather handbags and leather jackets, catering to the special requests that our clients make such as color, sleeve lengths, zips opposed to buttons, handle types and shoulder strap length. However when we receive a special request to change the type of leather or add pockets, sleeves, straps and new handles we have to take into consideration more than just the “what the client is asking for and willing to pay for”. Our master craftsman examines each request and determines the original structure of the bag and/or jacket and if it can support the modifications. The pride taken in the fact that each bag (or jacket) is a piece of art means that any additions or modifications to this bag (or jacket) needs to be a flowing and a sustainable “novità”. Otherwise as said above it would be as if we knowingly sold a product that was inferior – even if the client was willing to pay for this – it becomes a case of business integrity.
In our opinion this is not business suicide, but good business. We are professionals, with experience. In fact our clients are also paying us for this know how that we have accumulated over the years and if we make a product that goes against our training, our learning and our experience than we are offering a sub-quality service or product. And that, my friends, is business suicide.