Né di venere né di marte, non si sposa né si parte; né si dà principio all’arte.
This traditional proverb translates to shouldn’t leave for anywhere, get married or start a work of art on Friday or Tuesday. Tuesday because it is named after the God of War Marte and Friday because legend has it that the evil spirits were created on this day.
Combine that with the number 17, which when viewed as the Roman numeral, XVII, it is then changed anagrammatically to VIXI, which in the Latin language it translates to “I have lived”, the perfect tense implying “My life is over.” History shows us the power of this phrase, following the executions of traitors the famous Roman leader, Cicero, is said to have declared “Vixerunt” (they have lived), the archaic formula intended to ward off ill fortune in such circumstances.
Combine these two elements and you have the equivalent to Friday the 13th in most other parts of the world.
Our solution – why of course a little FORTUNATA! What’s in the name Fortunata? Fortunata means lucky in Italian. In Italy the “corno” (aka the red hot chilli pepper) is supposed to assure the owner of warding off evil and blessing each event with a lucky flair. Pierotucci has created a line of handbags that carries FORTUNATA as its name and but of course, the lucky corno has been incorporated into the bag!