In August 2011 we wrote about the Pierotucci Project called “Japanese Fortunata for Relief Aid,” and as amazing as it may sound, exactly one year to the date of the tragic event, we sold the last of these limited edition FORTUNATA bags. This was an initiative designed to help those who suffered during the March Tsunami in Japan and the purchase of each one of this bags resulted in a donation from Pierotucci to the Japanese Red Cross to assist the rebuilding of a land and people that saw devastation and lose beyond our imagination. We are very thankful to those who purchased one of these FORTUNATA Bags for helping us to aid those in need. We would like to recognize that this contribution is not only from Pierotucci and those craftsman and women who had handmade each and everyone of handbags but it is also from the heart of each person who purchased this symbol of solidarity.
We have purposely chosen to represent Japan in a moment of beauty and the cherry tree image seemed the best choice since Japan is known to use cherry trees as a gesture of goodwill. We have constant contact with the Japanese population when they come to visit Tuscany and many of our co-works here at Pierotucci are Japanese. Their pain was shared by all of us as they checked in on family members and friends during this tragic time. There was no question of our eagerness to find a way to contribute individually, as well as a business community, to assist in their rebuilding. In looking for a photo which could celebrate Japan, my colleague told me that the moment of the cherry blossoms was extremely important to their culture, it is known as Hana-mi and would be an excellent symbol. According to the Buddhist tradition, the breathtaking but brief beauty of the blossoms symbolizes the transient nature of life and the act of “flower watching” is considered to be a spiritually revitalizing activity. We wish joy and strength to the Japanese in this period of revitalizing of their community.
We are eternally thankful that we were able to give. Thank you for making this possible.
Matteo and Marco Tucci
Owners of Pierotucci srl