A photo is certainly what will catch your eye faster than a wordy or detailed title, but if you are going to buy you need to read in between the illusions in the title and the hype in the description. A good product description is absolutely a must ! Of course there are those who will play with innuendos and double meanings in a description in order to hood you but then once you get your package – rip open the box and pull it out . . . there is always that tell tale slump of the shoulders, turn at the mouth and general sense of disappointment because you “thought” you read one thing, the picture seemed to show you what you were reading yet the final product just doesn’t match up.
We were recently pulled into this drama while flipping through runway photos of the new FW 2013 lines of several top designers when we found a bag that we just adored. Particularly appealing was the use of contrasting colors and the design was reminiscent of Bottega Veneta, Cosci (now defunct) and Pierotucci. We downloaded the photo to use in a blog post – similar to this one. But then today – another photo (different angle) of the same product opened our eyes to the fundamental difference . . . and this is where a detailed ACCURATE description makes all the difference.
The second photo labeled the bag as a braided leather effect. First off, braided leather? Is English their first language? When I checked out the Webster definition
Braided = Interlace three or more strands of (hair or other flexible material) to form a length
. . . and
Weave: interlacing long threads passing in one direction with others at a right angle to them. When I was 9, I would braid my hair and it in no way resembled this Givenchy pocket clutch.
The second thing was the use of the word “effect.”
Have a look at the photo and the truth comes out. From the point of view of the above image it appears as if there are actually two different pieces being put together.
But alas, with the wonders of modern photgraphy AND with these up close images on the web sites I was actually able to see that the word effect was just another way of saying – embossed! It was a printed weave effect on the bag, not even a true weave. This purchase would have 100% resulted in one very unhappy shopper.
Looking at the detail you can even see that the paint job was a little haphazard – only making you really wonder how long the color would last with continual use of the bag.
From the photo I would have thought that the final product was closer to a Cosci leather handbag. If you lool at the photo of the designer handbag below you can actually see the two different pieces.
Last year Toscanella Italian leather accessories came to the market with a weave using three different colors in a weave to create a unique one of a kind image. There are four different color patterns, using a terracotta chamios intertwined with 2 of the seven main colors of vegetable tanned leather. Now this is a true weave and one where the colors will truly stand up to the test of time.