Ladybug, ladybug, fly away and bring me some Italian good luck!

ladybugItalian folklore, like many other countries, puts the ladybug as a porta fortuna – or in other words the bearer of  good luck. Most probably originating from the fact that it was “simpatico” (cute) with its red and black coloring but, since we know that many traditions usually originate out of some element of truth it is more likely that it has its origins in the important role it played in a healthy garden.

In Italy, when you buy a floral bouquet or little gifts (especially for children) they will attach a little ladybug (or ladybird) on to the package so that you are assured of good luck …. just like the Corno (or chili pepper) attached to the Fortunata Designer Handbag from Pierotucci.

Who wouldn’t want to have a little bit of good luck attached to their brand new leather wallet ? Can you find the coccinella or ladybug in the photo below?

Ladybug, ladybug, fly away and bring me some Italian good luck!

Braccialini: Designer Ladies Wallets with a hint of Spring.


About Pierotucci

Since 1972 Pierotucci has been designing and producing classic Italian Leather goods for men & women, including leather bags, leather handbags and purses, leather jackets and leather accessories such as wallets, gloves, belts and much more.
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