Since 3500 BC the corno (animal horns) were hung at the entrance way of caves and dwellings. They represented power and fertility, both of which were integral parts of survival for early man. It is with these humble beginnings the Italian fascination with this symbol and their tendency to associate the corno, in all its curves and a brilliant shade of red, as one equivalent to good luck.
This is where the Pierotucci designers came up with the name #FORTUNATA for their versatile leather handbag collection – and the symbol attached to each and every Italian leather handbag. This little dangling charm is commonly used throughout Italy to fend off evil, bad luck and omens.
What better charm to have gracing your handbag than one that is trusted to bring you the best of luck and save you from those unexpected events of life.