Breaking out of the mold is always a bit daunting, one is always second guessing the wisdom of doing something different then what has always been done. Of course, tradition has its good points. – we are in the business of using tradition to produce quality leather handbags, jackets and wallets. But. When you are talking about marketing and advertising – tradition might not always have a place. This year we have gone “a little” crazy and have decided to vary our photos for the new leather jacket collection and include a shot of a real life model wearing the jacket in one or two poses.
Personally, sometimes it can be a bit daunting and … face it …. disappointing to see one of these super slender models wearing a jacket. You purchase it with the intention of looking just like her and then … you don’t. Since Pierotucci specializes in working with customizing jacket sizes and personalizing the leather jacket for the shopper I wonder if these images offer unrealistic expectations of the jackets.
One solution can be to offer photos with “real life models” – you know those that really wear a size 14, 16 or 18 (even if A&F have dubbed them as taboo . . . we find that more times than not – these are the very sizes that require special attention.)
What do you think of our real life model? Would you rather see the jacket your buying only modeled by size 6 or would you prefer to see a larger size?