Experimenting with real models – does it make a difference?

Breaking out of the mold is always a bit daunting, one is always second guessing the wisdom of doing something different then what has always been done.  Of course, tradition has its good points. – we are in the business of using tradition to produce quality leather handbags, jackets and wallets.  But.  When you are talking about marketing and advertising – tradition might not always have a place.  This year we have gone “a little” crazy and have decided to vary our photos for the new leather jacket collection and include a shot of a real life model wearing the jacket in one or two poses.

Italian leather jackets from Pierotucci

Which do you prefer: with or without the real model?

Personally, sometimes it can be a bit daunting and … face it …. disappointing to see one of these super slender models wearing a jacket.  You purchase it with the intention of looking just like her and then … you don’t.  Since Pierotucci specializes in working with customizing jacket sizes and personalizing the leather jacket for the shopper I wonder if these images offer unrealistic expectations of the jackets.

One solution can be to offer photos with “real life models” – you know those that really wear a size 14, 16 or 18 (even if A&F have dubbed them as taboo . . . we find that more times than not – these are the very sizes that require special attention.)

What do you think of our real life model?  Would you rather see the jacket your buying only modeled by size 6 or would you prefer to see a larger size?


About Pierotucci

Since 1972 Pierotucci has been designing and producing classic Italian Leather goods for men & women, including leather bags, leather handbags and purses, leather jackets and leather accessories such as wallets, gloves, belts and much more.
This entry was posted in Italian Leather manufacturing, New Leather Jacket line and tagged , , , , . Bookmark the permalink.

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